If you missed the July 23 webinar or would like to experience it again, you may replay the webinar and download the presentation slides.

In this latest of MDR's summer series of free webinars, two online marketing experts discussed how to use Search Engine Optimization (SEO) to get high-ranking search results and how to capture new customers and prospects from this highly trackable, measurable marketing channel.

This one-hour session included:

• The big picture for Search Engine Optimization (SEO) and why it's important to your company. Learn how to work the system to get your company highly ranked.
• Tips and strategies for identifying the right keywords for your product, using them to drive SEO results and integrating these keywords into your site.
• Making the most of your SEO efforts...learn how to get customers and prospects to your site via landing pages and how to convert this traffic into new customers when they register or download product information.