If you missed the exclusive webinar event on September 18 or would like to experience it again, you may replay the webinar, download the presentation slides, or read a recap of the question and answer session.

Participants heard from two seasoned emarketing professionals who shared their expertise on email metrics and the conclusions that can be drawn from these numbers to increase your ROI. The discussion included what you can do to improve open rates, click-through rates, and conversion rates for better results. Speakers presented examples of what is working for other marketers.

Also included in this webinar was advice on using campaign metrics for segmentation strategies and responder profiling, and using link tracking to understand where your audience is clicking.

Our expert lineup included: