Reflect and Renew:
Retooling for the New Education Marketplace
EdNET 2010 will give the EdNET community an opportunity to reflect on timely industry insight into the challenges and demands of today’s education marketplace. With a focus on new insight to the evolving technology, legislation, funding, and overall economic challenges of today, the conference is focused on helping you find new ways to renew and grow your business.
Download the Attendee Brochure
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Sunday, September 26
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2:00 – 8:00 pm
Opens at 2:00 pm! |
Registration, Attendee Networking Area, and Cyber Lounge
The Attendee Networking Area, sponsored by SEG Assessment | SEG Research and Words & Numbers, is the hub of EdNET. Meet fellow attendees, take a spot for a small meeting, or just relax and catch up with friends.
The Cyber Lounge, with computers provided by Dell and tech support sponsored by Texthelp Systems, is a convenient place to check email, Tweet, update your social networks, or even do a quick demo.
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| 4:00 – 4:30 pm |
"Making the Most of EdNET"
Join this informal meeting led by EdNET's conference manager, Vicki Smith Bigham, and conference founder, Dr. Nelson B. Heller, to learn how to take advantage of EdNET's many resources and tools to make this year's conference the best ever for you and your company. |
4:30 - 6:00 pm
Now on Sunday! |
Business Networking Forum
Sponsored by Agile Education Marketing
Thirty seconds of fame! Introduce yourself and your organization in a brief 30-second introduction. Let other attendees know your objectives for the meeting and the kinds of contacts you want to make. Don’t miss this invaluable opportunity — now on Sunday — to make connections even earlier.
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| 6:00 - 7:30 pm |
Kick-Off Reception
Sponsored by Learning.com
Now that you’ve had an opportunity to listen to the 30-second introductions of your fellow EdNET attendees, grab a bite to eat and network! |
Monday, September 27
Monday Program Sponsored by BrainPOP
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| 7:00 am – 8:00 pm |
Registration, Attendee Networking Area, and Cyber Lounge
Attendee Networking Area sponsored by SEG Assessment | SEG Research and
Words & Numbers; Cyber Lounge sponsored by Dell and Texthelp Systems
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| 7:30 – 8:30 am |
Networking Breakfast
Sponsored by Sensible City
Start your morning at EdNET right with a full breakfast and informal networking.
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| 8:30 – 10:00 am |
Welcome
Vicki Smith Bigham, EdNET Conference Manager and President, Bigham Technology Solutions, Inc.
Fady Khairallah, President and General Manager, MDR
Dr. Nelson B. Heller, President, EdNET at MDR
Keynote Address
Governor Bob Wise, President, Alliance for Excellent Education
Learn what the latest thinking on U.S. education policy and funding means for the education industry from Governor Bob Wise, President of the Alliance for Excellent Education, former Governor of West Virginia, and author of an insightful book on high school reform. His role at the Washington, D.C.-based Alliance, a national policy and advocacy organization that works to make every child a high school graduate, positions him at the center of the debates on ESEA renewal, the ARRA funding cliff and concern about STEM, 21st century skills, and U.S. international competitiveness.
Monday Program Welcome
Din Heiman, COO and General Manager, BrainPOP, Monday Program Sponsor |
| 10:00 – 10:45 am |
Networking Break
Sponsored by Florida Virtual School |
| 10:45 – 11:45 am |
Climbing Back From the Downturn
Michael Griffith, Senior Policy Analyst, Education Commission of the States (ECS) (Moderator)
Mitchell D. Chester, Commissioner, Massachusetts Department of Elementary and Secondary Education
Donna M. Harris-Aikens, Director, NEA Education Policy & Practice,
National Education Association
How are states, districts, and schools coping with the economy, and what surprises can we expect for the coming year? What business strategies make the most sense as funding and the markets begin to bounce back? Will we get back to “where we were,” or is K-12 education resetting to a new “normal”?
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| 12:00– 1:00 pm |
Luncheon
Sponsored by SMART Technologies
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| 1:15 – 2:30 pm |
Education Executives Advisory Board
Sponsored by Atomic Learning and Promethean Inc.
Join EdNET 2010’s Education Executives Advisory Board, recruiting provided by the American Association of School Administrators (AASA), as these remarkably influential superintendents discuss their perspectives on current issues. How are their districts wrestling with today’s demands and tomorrow’s promises? This session provides insight into the day-to-day and long-term realities of today’s schools.
Anne Wujcik, Editor, EdNET News Alert and Education Market Analyst, MDR (Moderator)
Mark T. Bielang, Superintendent, Paw Paw (MI) Public Schools and
Immediate Past President, AASA
Dr. Edgar B. Hatrick, Superintendent, Loudoun County (VA) Public Schools and President, AASA
Judith Johnson, Superintendent, Peekskill City (NY) Schools
Dr. Randy Mohundro, Superintendent, De Leon (TX) Independent School District
Dr. Paul Shaw, Superintendent, White County (GA) School System
Click here to see the members of the 2010 Advisory Boards. |
| 2:30 – 3:00 pm |
Networking Break
Sponsored by RedRock Reports |
| 3:00 – 4:00 pm |
Key Trends in Product Evolution: Emerging Technologies, Platforms, and Opportunities
Steve Midgley, Deputy Director, Office of Education Technology, U.S. Department of Education (Moderator)
Marie Bjerede, VP, Wireless Education Technology, QUALCOMM, Inc.
Scott Traylor, Chief KID, 360KID
Another year, another set of next big things with enticing promises and real risk! This time we’ve got some biggies: the iPad and its ilk, mobile learning gaining traction, the proposed National Broadband Plan, and a growing federal willingness to find and scale what works in education. Learn about what these drivers mean for product development, packaging, and marketing from a team of experts on the leading edges.
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4:15 – 5:15 pm
New This Year! |
Breakout Sessions With the Education Executives Advisory Board
Choose from five breakout session discussions with the superintendents of EdNET 2010’s Education Executives Advisory Board. These sessions will provide you with the opportunity to meet in a smaller setting and be part of a more intimate dialogue with the superintendents.
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| 5:15 – 7:30 pm |
Business Opportunities Fair – Exhibits Reception
Sponsored by Pearson
The networking continues. Visit the array of companies exhibiting at EdNET while enjoying delicious hors d’oeuvres and cocktails. Learn about new products, find new business partners, and discover new opportunities to boost your bottom line. |
Tuesday, September 28
Tuesday Program Sponsored by BSG Team Ventures
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| 7:00 am – 5:00 pm |
Registration, Attendee Networking Area/Cyber Lounge
Attendee Networking Area sponsored by SEG Assessment | SEG Research and
Words & Numbers; Cyber Lounge sponsored by Dell and Texthelp Systems |
| 7:30 – 8:30 am |
Networking Breakfast
Start your morning at EdNET with a full breakfast and informal networking. |
| 8:30 – 9:45 am |
Keynote Address
Liz Strauss, CEO/Founder of SOBCon at SOBEvents, LLC; Social Web Strategist and Community Builder, Successful Blog
If you’re still talking about Web 2.0 and not the social Web and if your intuition says Facebook, Twitter, YouTube and community dialogue are tangential fluff for your P&L, you’ll want to hear Liz Strauss paint a picture of how on- and off-line social media are reshaping customer relationship management, product development, and marketing. It’s no longer just brand building through customer awareness. It’s about nurturing brand advocacy and engagement and bringing your customers into the conversation. Strauss, who spent years in K-12 product development, has gone on to become a widely recognized consultant, blogger, and conference producer specializing in using traditional and new media strategies to show businesses easier, faster, and more meaningful ways to reach, connect with, and create thriving communities of brand loyal fans—and real, not virtual, sales.
Tuesday Program Welcome
Ralph Protsik, Co-Founder & Managing Director, BSG Team Ventures, Tuesday Program Sponsor |
| 9:45 – 10:45 am |
Birds-of-a-Feather Roundtables
Sponsored by Cherry Tree Companies, LLC and Tata Interactive Systems
This is your opportunity to participate in an intimate discussion on a topic important to your business. Choose from over a dozen topics ranging from industry trends to marketing creative. These roundtables give you the opportunity to share your experience and your concerns with fellow attendees, gain insight, and make valuable new business connections. |
| 10:45 – 11:15 am |
Networking Break
Sponsored by Tech & Learning |
11:15 am –
12:15 pm |
Disrupting the Market
Warren Simmons, Ph.D., Executive Director, Annenberg Institute for School Reform, Brown University (Moderator)
Sue Gendron, Policy Coordinator and Former Commissioner, Maine Department of Education
Dane Linn, Director, Education Division, Center for Best Practices, National Governors Association
The economy isn't the only high power catalyst at work to change the future from “what it used to be.” A host of state DOEs are giving Common Core Standards a serious look, working under the leadership of the National Governors Association and the Council of Chief State School Officers. And concern about the inadequacy of traditional assessment to advance student achievement is bubbling up serious consideration of new assessment strategies. You won't want to miss insights into what this means for schools and about doing business going forward. |
| 12:15 – 1:15 pm |
Luncheon
Sponsored by American Education Corporation |
| 1:30 – 2:30 pm |
Tactical Topic #1: The Evolving Nuts and Bolts of K-12 Sales and Marketing
Don Casey, Executive Sales Consultant, Education Sales Solutions (Moderator)
Donovan Neale-May, President, Global Fluency; Executive Director, Chief Marketing Officer (CMO) Council; and Executive Director, Business Performance Innovation (BPI) Network
Lance Rougeux, Director, Discovery Educator Network, Discovery Education
Lofty insights help us to see where we're headed a few years down the road. But between now and then, as sales go, so goes the company. What are today’s best-of-breed sales techniques and platforms, and how are they evolving to accommodate new market realities? How has the Discovery Educator Network (DEN) become the largest product user/advocacy group among educators? A recent study for top marketing officers advises that digital marketing is driving a major transformation in global marketing organizations. In this new world, agencies are taking a back seat as clients build new internal skills, deploy marketing performance platforms, and improve campaign effectiveness and outcomes. Hear these issues translated into useful “take-aways” by folks living them daily and leading the changes.
Tactical Topic #2: Understanding Today’s K-12 Buyer
Michael M. Flood, Vertical Manager, K-12 Education, Sprint Nextel (Moderator)
Mike Hajek, Director of Business Development and Marketing, National Joint Powers Alliance (NJPA)
Dr. Jennifer House, President, RedRock Reports
What do you know about the growth of cooperative purchasing organizations and their impact on school sales? How about how states are adapting their buying schedules to today’s economy? And what’s the latest on federal and state funding for education? Gain operational insights in all these issues and more from the diverse and comprehensive perspectives of this panel of experts. |
| 2:30 – 3:00 pm |
Networking Break
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| 3:00 – 4:30 pm |
View From the Catbird Seat – Envisioning Tomorrow
Dr. Nelson B. Heller, President, EdNET at MDR
Anne Wujcik, Editor, EdNET News Alert and Education Market Analyst, MDR
Join Nelson Heller and Anne Wujcik, our industry’s leading market analysts, while they lead attendees in an interactive exploration of where the market is going and what it means for vendors. Interpret developments over the past year to identify the most important trends, market forces, and issues that will impact you and your business in the year to come. This visionary discussion—one of EdNET’s most popular sessions—will both inspire and inform! |
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