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| Buyers at School | ||||||
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Reach educators at school who have opened, read, and responded to direct mail offers. This file contains 1.4+ million educators by name identified as direct mail buyers by top U.S. publishers and suppliers of educational products. Buyer names are selectable by 300+ job functions and by numerous buyer and demographic selections. Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings. |
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| Buyers at School | |||||
| School Buyer Type Selections | Total | Elementary | Middle/ Jr High |
Senior High |
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| Multibuyers | 464,886 | 352,551 | 49,513 | 40,797 | |
| Book Buyers | 283,989 | 201,424 | 31,934 | 34,975 | |
| Classroom Materials Purchasers | 142,830 | 99,784 | 20,801 | 14,606 | |
| Software Buyers | 21,961 | 11,757 | 4,192 | 4,520 | |
| Educators as Sales Agents | 357,556 | 319,239 | 10,949 | 8,486 | |
| Video/Multimedia Buyers | 76,466 | 31,419 | 16,405 | 23,974 | |
| Recency of Purchase | |||||
| + Past 6-Month Buyers | 20,126 | 11,291 | 3,294 | 4,397 | |
| + Past 12-Month Buyers | 175,818 | 119,985 | 23,004 | 23,013 | |
| Buyers by DRI | High DRI Schools |
Medium-High DRI Schools |
Medium DRI Schools |
Medium-Low DRI Schools | Low DRI Schools |
| School Administrators | 39,771 | 37,317 | 33,795 | 25,600 | 7,416 |
| Principals | 15,961 | 12,359 | 10,630 | 8,781 | 2,954 |
| Assistant Principals | 2,989 | 2,495 | 3,613 | 2,973 | 822 |
| Librarians | 13,628 | 14,382 | 13,660 | 10,068 | 2,813 |
| Guidance Counselors | 7,498 | 7,315 | 6,080 | 3,941 | 870 |
| Teachers | 321,493 | 291,501 | 237,623 | 143,292 | 29,259 |
| Buyers at School | Total Buyers |
Elementary Buyers |
Middle/Jr High Buyers |
Senior High Buyers |
|
| School Administrators | 143,899 | 87,329 | 22,503 | 24,091 | |
| Principals | 50,685 | 35,144 | 5,896 | 5,150 | |
| Assistant Principals | 13,892 | 6,765 | 2,875 | 3,458 | |
| Librarians | 54,551 | 32,203 | 9,019 | 10,251 | |
| Guidance Counselors | 25,704 | 13,708 | 4,764 | 5,383 | |
| Teachers | 1,023,168 | 698,739 | 125,881 | 145,692 | |
| Grade-Level Teachers | Total Buyers |
Elementary Buyers |
Middle/Jr High Buyers |
Senior High Buyers |
|
| Pre-Kindergarten | 13,882 | 12,375 | 29 | 30 | |
| Kindergarten | 96,013 | 91,678 | 67 | 26 | |
| Pre-First Grade | 422 | 409 | -- | -- | |
| Grade 1 | 106,300 | 102,108 | 5 | -- | |
| Grade 2 | 103,010 | 99,082 | 3 | -- | |
| Grade 3 | 92,158 | 88,510 | 6 | -- | |
| Grade 4 | 74,702 | 70,970 | 395 | -- | |
| Grade 5 | 63,038 | 57,467 | 2,749 | -- | |
| Grade 6 | 41,035 | 20,530 | 18,010 | 1 | |
| Grade 7 | 28,863 | 6,595 | 20,160 | 761 | |
| Grade 8 | 27,815 | 6,744 | 19,227 | 691 | |
| Grade 9 | 4,751 | 46 | 411 | 3,936 | |
| Grade 10 | 3,107 | -- | -- | 2,869 | |
| Grade 11 | 3,211 | -- | -- | 2,979 | |
| Grade 12 | 2,891 | -- | -- | 2,660 | |
| Subject Area Teachers | Total Buyers |
Elementary Buyers |
Middle/Jr High Buyers |
Senior High Buyers |
|
| Art | 8,884 | 4,198 | 1,550 | 2,262 | |
| + Art Dept Chairs | 722 | 83 | 116 | 442 | |
| Career & Technical Education | 21,507 | 1,219 | 3,648 | 14,222 | |
| + Career & Technical Education Dept Chairs | 547 | 1 | 47 | 418 | |
| Computer Science | 31,824 | 20,076 | 4,535 | 5,186 | |
| + Computer Science Dept Chairs | 267 | -- | 6 | 206 | |
| English and Reading | 120,438 | 43,860 | 32,735 | 36,080 | |
| + English Dept Chairs | 7,068 | 284 | 1,585 | 4,525 | |
| + English/Language Arts | 72,720 | 11,308 | 24,691 | 31,331 | |
| + Reading | 35,656 | 18,983 | 11,570 | 3,161 | |
| + American Literature | 1,418 | 144 | 56 | 1,035 | |
| + Humanities | 1,027 | 132 | 254 | 506 | |
| + Journalism | 3,217 | 25 | 281 | 2,551 | |
| + Literature | 6,248 | 574 | 892 | 4,194 | |
| + Reading First Coordinators | 1,284 | 1,243 | -- | -- | |
| + Reading Recovery | 3,363 | 3,266 | 1 | -- | |
| + Reading/Literacy Coaches | 4,435 | 3,635 | 410 | 244 | |
| + Remedial Reading | 13,672 | 10,406 | 1,642 | 973 | |
| + Speech/Debate | 3,424 | 51 | 361 | 2,619 | |
| + Spelling | 642 | 351 | 133 | -- | |
| + Writing/Composition | 5,274 | 536 | 595 | 3,639 | |
| + AP English | 2,253 | 1 | 7 | 2,080 | |
| Fine Arts | 3,912 | 307 | 678 | 2,516 | |
| + Fine Arts Dept Chairs | 278 | 10 | 20 | 205 | |
| Foreign/World Languages | 15,903 | 2,869 | 2,889 | 8,730 | |
| + Foreign/World Languages Dept Chairs | 1,478 | 34 | 149 | 1,119 | |
| Mathematics | 49,102 | 14,232 | 15,686 | 14,803 | |
| + Mathematics Dept Chairs | 4,253 | 263 | 1,151 | 2,432 | |
| + Mathematics | 33,132 | 10,039 | 12,870 | 7,193 | |
| + Pre-Algebra | 2,532 | 104 | 1,422 | 762 | |
| + Algebra | 9,186 | 306 | 2,112 | 5,867 | |
| + Pre-Calculus | 1,347 | 2 | 5 | 1,139 | |
| + Calculus | 1,816 | -- | 1 | 1,598 | |
| + General Math | 1,598 | 214 | 703 | 557 | |
| + Geometry | 4,555 | 29 | 279 | 3,609 | |
| + Math Coaches | 1,127 | 910 | 109 | 68 | |
| + Remedial Math | 4,653 | 3,185 | 703 | 437 | |
| + Trigonometry | 1,117 | 1 | 5 | 976 | |
| + AP Mathematics | 908 | 2 | 6 | 832 | |
| Music | 6,998 | 3,929 | 1,268 | 1,067 | |
| + Music Dept Chairs | 336 | 77 | 62 | 165 | |
| Physical Education | 18,920 | 6,551 | 4,799 | 5,874 | |
| + Physical Education Dept Chairs | 1,140 | 119 | 253 | 682 | |
| Science | 63,967 | 9,653 | 19,209 | 29,819 | |
| + Science Dept Chairs | 6,342 | 277 | 1,468 | 3,920 | |
| + Science Coaches | 569 | 415 | 41 | 59 | |
| + Biology | 13,697 | 102 | 728 | 11,475 | |
| + Chemistry | 8,133 | 21 | 160 | 6,994 | |
| + Earth Science | 4,147 | 188 | 1,113 | 2,291 | |
| + Environmental Science | 1,575 | 9 | 87 | 1,286 | |
| + General Science | 5,029 | 622 | 2,195 | 1,875 | |
| + Human Anatomy/Physiology | 1,682 | 3 | 4 | 1,453 | |
| + Life Science | 2,217 | 97 | 880 | 1,024 | |
| + Physical Science | 4,114 | 89 | 815 | 2,777 | |
| + Physics | 4,861 | -- | 112 | 4,104 | |
| + AP Science | 2,028 | 1 | 11 | 1,857 | |
| Social Studies/Social Sciences | 38,783 | 7,384 | 14,148 | 13,934 | |
| + Social Studies Dept Chairs | 3,171 | 134 | 830 | 1,953 | |
| + Social Studies | 24,074 | 6,400 | 11,158 | 4,792 | |
| + Civics/Government | 3,159 | 48 | 273 | 2,458 | |
| + Economics | 2,066 | 11 | 40 | 1,842 | |
| + Geography | 2,760 | 330 | 855 | 1,291 | |
| + Psychology | 1,089 | -- | 7 | 1,006 | |
| + Religion | 1,364 | 644 | 29 | 353 | |
| + Sociology/ Anthropology | 714 | -- | -- | 666 | |
| + State/Local History | 591 | 28 | 248 | 219 | |
| + U.S. History | 7,560 | 252 | 1,691 | 4,771 | |
| + World History/Culture | 3,941 | 101 | 659 | 2,726 | |
| + AP Social Studies | 866 | 4 | 5 | 799 | |
| Special Education/ Special Needs | 128,380 | 78,104 | 21,934 | 20,761 | |
| + Special Education/ Special Needs Dept Chairs | 3,440 | 763 | 936 | 1,448 | |
| Last update 12/08 | |||||
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