|
College Buyers = Hot Prospects
Reach these known college buyers with supercharged lists from MDR. This is a great way to improve your response rate and your bottom line.
Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings.
| College Buyers at School |
|
| Administrators and Faculty |
| Total |
| Deans and Administrators |
21,440 |
| Department Heads |
6,606 |
| College Librarians |
2,918 |
| Agriculture Faculty |
1,002 |
| Communications Faculty |
2,291 |
| Education Faculty |
11,520 |
| English Language and Literature Faculty |
3,652 |
| Fine and Applied Arts Faculty |
2,370 |
| Foreign Languages and Literature Faculty |
898 |
| General Studies Faculty |
2,986 |
| Interdisciplinary Studies Faculty |
3,820 |
| Mathematics Faculty |
2,099 |
| Natural and Physical Sciences Faculty |
9,250 |
| Physical Education Faculty |
1,462 |
| Social Sciences Faculty |
11,787 |
| Vocational Education Faculty |
2,623 |
|
| Buyer Type Selections |
| Total |
| All Buyers at College |
67,734 |
| Book Buyers |
5,743 |
| Video/Multimedia Buyers |
3,178 |
| Classroom Materials Purchasers |
3,167 |
| Software Buyers |
678 |
| Multibuyers |
9,350 |
| Recency of Purchase |
| + Past 6-Month Buyers |
853 |
| + Past 12-Month Buyers |
3,133 |
|
|
| College Buyers at Home |
|
| Buyer Type Selections |
| Total |
| All College Buyers at Home |
451,722 |
| Multibuyers |
4,289 |
| Seminar Attendees |
8,479 |
| Book Buyers |
5,897 |
|
| Demographic Selects |
| Total |
| Age (Order within specified ranges only.) |
| 18-34 |
29,816 |
| 35-44 |
73,327 |
| 45-54 |
112,360 |
| 55-64 |
120,797 |
| 65+ |
53,686 |
|
| Gender |
| Male |
230,669 |
| Female |
176,424 |
|
| Telephone Numbers |
57,200 |
|
| Household Income (Order within specified ranges only.) |
| Under $15,000 |
23,384 |
| $15,000-$24,999 |
27,094 |
| $25,000-$34,999 |
31,970 |
| $35,000-$49,999 |
58,335 |
| $50,000-$74,999 |
91,705 |
| $75,000-$99,999 |
75,239 |
| $100,000-$149,999 |
81,409 |
| $150,000+ |
62,329 |
|
| Neighborhood Selects |
|
| LifestyleNE Indicator |
| Total |
| Urban |
5,074 |
| + Urban Uptown |
2,849 |
| + Midtown Mix |
1,254 |
| + Urban Cores |
971 |
| Suburban |
8,771 |
| + Elite Suburbs |
2,178 |
| + The Affluentials |
3,147 |
| + Middle Burbs |
2,085 |
| + Inner Suburbs |
1,361 |
| Second City |
5,598 |
| + Second City Society |
1,374 |
| + City Centers |
2,301 |
| + Micro-City Blues |
1,923 |
| Town and Country |
10,309 |
| + Landed Gentry |
2,829 |
| + Country Comfort |
2,467 |
| + Middle America |
2,146 |
| + Rustic Living |
2,867 |
| Last update 12/08 |
|
|
