MDR logo
Call us at 800-333-8802 
  

 
 
home > Quick Counts > Early Childhood
Early Childhood

Building Blocks for Marketing Success!

With over 90,000 day care centers, 88,000+ day care directors, and more than 229,000 pre-kindergarten through third grade teachers, the demand for early childhood products and services has never been greater. Choose from the selections shown here, or call your MDR Representative for a complete list of our offerings.
Early Childhood pdf
Early Childhood Excel file
Early Childhood
Day Care Center Selects
Special Types Centers High DRI
Centers1		 Directors Pre-K/K
Teachers
All Day Care Centers 90,970 29,437 88,809 11,107
Church/Synagogue Centers 9,485 6,313 11,393 1,932
College/University Based 913 352 1,081 249
Employer (Corporate) Sponsored 363 138 520 66
Family Day Residences (With 10+ Children) 4,820 1,835 3,186 241
Federal Based 309 118 407 67
Head Start Centers 6,453 2,181 6,282 1,159
Hospital Centers 494 200 637 71
Military Based 149 37 201 21
Montessori Centers 2,036 866 2,131 372
Salvation Army 145 61 151 20
YMCA/YWCA Centers 3,075 848 3,072 173
Independent Centers 23,781 11,825 30,742 4,802
Unclassified 33,798 3,715 22,150 1,193
Day Care Chains/Centers Centers High DRI
Centers1		 Directors Pre-K/K
Teachers
All Day Care Chains 4,571 710 6,463 724
American Child Care Centers 92 41 106 11
Bright Horizon 120 7 139 18
Children's Discovery Centers 118 33 166 28
Children's World 506 118 789 46
Childtime Learning Centers 223 12 368 27
Goddard 162 11 159 29
Kiddie Academy 117 12 133 9
Kids R Us 99 23 112 3
KinderCare 1,131 20 1,806 208
La Petite Academy 570 2 922 148
New Horizon 124 47 172 25
Primrose 123 11 120 5
Rainbow Child 97 28 96 10
Sunshine House 92 33 132 15
Tutor Time 171 17 153 24
Other Chains 826 295 1,090 118
1Day Care Centers with High and Medium-High DRI scores.
Capacity
Centers
Directors		 Pre-K/K
Teachers
Buyers
80+ (Largest) 26,636 32,318 3,789 4,821
40-79 24,416 25,375 3,567 3,492
1-39 (Smallest) 38,632 30,140 3,693 3,063
Unclassified 1,286 976 58 69
Age Range
Centers
Directors		 Pre-K/K
Teachers
Buyers
Under 2 Years 35,513 42,311 5,136 5,402
2-4 Years 62,388 71,591 10,631 10,546
5-6 Years 62,741 71,784 10,045 10,286
7+ Years 35,414 41,113 4,805 5,104
LifestyleNE Indicator
Centers
Directors		 Pre-K/K
Teachers
Buyers
Urban 14,085 14,143 1,651 1,675
Suburban 20,702 21,450 2,480 2,958
Second City 17,377 17,879 2,086 2,038
Town and Country 38,740 35,233 4,662 3,669
Household Income
Centers
Directors		 Pre-K/K
Teachers
Buyers
Under $30,0000 10,808 10,485 1,178 814
$30,000-$39,999 20,513 19,670 2,511 1,814
$40,000-$49,999 22,329 21,231 2,598 2,273
$50,000+ 37,320 37,386 4,598 5,440
Day Care Center Buyers
Day Care Center Buyers Buyers Buyers in
High DRI Centers2
All Day Care Centers 10,341 5,554
All Day Care Chains 392 103
2Buyers in Day Care Centers with High and Medium-High DRI scores.
Head Start Programs
Total
Head Start Centers 6,453
Directors by Name at Head Start Centers 6,279
Teachers at Head Start Centers 727
Head Start Programs in Public Schools 945
Head Start Teachers in Public Schools 1,759
Schools With Pre-K/K
Schools With Pre-K/K Programs Schools High DRI
Schools3		 Principals Pre-K/K
Teachers
Pre-K to Grade 3 72,596 33,333 97,674 229,428
Pre-Kindergarten 28,983 12,854 40,255 117,488
Kindergarten 67,147 31,323 91,040 222,975
3Schools with High and Medium-High DRI scores.
Reading First
Reading First Awards Districts
Schools
Under $400,000 922 1,241
$400,000-$1,000,000 378 1,011
Over $1,000,000 222 1,471
Reading First Contacts Total
Reading First District Directors 236
Reading First School Coordinators 2,282
Last update 12/08
   Copyright © 2010 Market Data Retrieval
ABOUT MDR  |  CONTACT US  |  CAREERS  |  LEGAL  |  PRIVACY POLICY  |  NEWS  |  SITE MAP