MDR has the most comprehensive and accurate database of educational institutions available. Our list selections cover all stages of education—from preschool through college, including public libraries.

K-12 | Colleges & Universities | Early Childhood | Library | Response Powered Solutions

Choose from over 4 million educators—principals, teachers, and district-level administrators—by name or job title. MDR updates school and educator information throughout the school year, including building-level selections in public, private, and Catholic schools; regional centers; county centers; or districts and dioceses.

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MDR provides you with data on 100% of all two- and four-year colleges and universities in the U.S., including all main and branch campuses. We contact these institutions several times during the year so you have the most complete and up-to-date information for teaching faculty, department chairs, administrators, librarians, and specific courses.

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MDR responds to the demand for products and services for this growing market by tracking day care centers and chains, directors, special programs, funding, and more to help you effectively reach early childhood educators in schools and day care centers.

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The library market is made up of several subsets—each serving a unique set of patrons. Public libraries are developing an innovative set of services for their communities, including online-ready reference services, book clubs, story time, and general public services. School libraries are playing larger roles in curriculum support, professional development, and technology integration. And academic libraries are developing innovative new ways to serve traditional, distance, part-time, and lifelong students. MDR collects the data you need to reach all of these library segments.

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MDR can help you identify the most responsive segments in the education market—day care through college, at home or at school. Our databases of quick-to-respond educators are updated continuously, and new selects are added all the time. MDR's response files are contributed customer names from education marketers—just like you—to give you the highest-performing proven response files available.

Plus, MDR has developed an exclusive predictive selection—Direct Response Index^™ (DRI)—to reach schools and educators based on their likelihood to respond to your direct marketing. Use DRI to customize your message to proven buyers as well as to your prospects. Send targeted campaigns to High DRI schools; these are your most promising leads. Low DRI schools are good for prospecting and testing, so you might want to mail lower-cost pieces or smaller universes to these contacts. Either way, you have already improved your sales opportunity by identifying the likelihood to open and read your messages.

DRI is available on districts and schools, libraries, day care centers and for Special Education and Title I.

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