Features and Benefits of EdNET Insight Membership

Industry Reports

• Annual State of the K-12 Market Report. This overview of the K-12 education market, released in June of each year, is based upon large-scale surveys of instructional and technology decision makers at the district and state levels and authored by highly regarded industry analysts. Shaped with input from member companies and filled with dozens of tables and insightful analysis, it is essential reading for a thorough and up-to-date understanding of the K-12 education market.
• Post-Release Briefings with EdNET Insight senior analysts to discuss the annual State of the K-12 Market Report and align the report’s findings with companies’ tactical and strategic challenges. There are three types of briefings:
  • Online – A one-hour webinar for all members at the Basic and Standard levels
  • Dedicated Online – A custom two-hour webinar for each Premium-level member
  • On-Site – A custom four-hour on-site briefing for each Enterprise-level member
• Mid-Year State of the K-12 Market Update. Released in January of each year and authored by EdNET Insight senior analysts, this brief update to the annual State of the K-12 Market Report reviews recent developments in K-12 education and the education industry.
• Insight Reports on aspects of and developments in K-12 education and the education industry. Released quarterly, many of these high-level, strategic reports are authored by prominent analysts in the education industry, and topics are selected with input from member companies.
• Segment Reports. (Optional) Member companies may purchase one or more segment reports on, for example, digital or open-source content, learning management systems, handheld devices, or Web 2.0 technologies. A list of topics is circulated each year, and if ten or more members want a report, EdNET Insight produces the report and shares its cost among those members.

Research and Consulting Services

• Insight Research. Members at the Standard level and above receive one or two custom research projects a year—one Tier 1 project at the Standard and Premium levels, one Tier 2 project at the Enterprise level.
  • Tier 1: Competitive Analysis (up to 4 companies), or E-Survey Plus (minimum of 150 completed email surveys of up to 10 questions you create; includes data file, verbatim responses, cross tabulation of data by key demographic variables, PowerPoint report)
  • Tier 2: Competitive Analysis (up to 8 companies), E-Survey Plus (as described above), Customer Satisfaction Study (a survey using your customers’ email addresses), or an Educator Insight (a survey of educators’ reactions to your marketing materials)
• Marketing Audit. A review with recommendations of your marketing strategy, including strengths and weakness of your direct, web (SEO, SEM), email, events-based, and social media marketing; target market strategy; partnerships and channels; public relations; and CRM evaluation.
• Insight Consulting with EdNET Insight analysts to obtain specific information or answer well-defined questions. An initial phone call (no charge) sets the scope and cost of the consultation, and results are provided within a day or two of the initial phone call. Some hours are included in most subscription levels, and additional time may be purchased in one-hour increments.

Information Services

• Insight Roundtables, held online every other month, with EdNET Insight’s analysts and industry and/or education experts. Topics and panelists are selected with input from member companies.
• Data Files from the large-scale surveys done for the State of the K-12 Market Report, provided in Excel and SPSS formats to members subscribing at some levels.
• Online Archive containing reports from EdNET Insight and MDR, education and industry reports, survey data files, video and podcast copies of Insight Roundtables and Post-Release Briefings, and other online resources. Access provided to members subscribing at some levels.

Member Community

• Insight Forum, an online facility for all members to discuss issues raised in Insight Roundtables or elsewhere, post reports or other materials, and network virtually.
• Member Events at EdNET.
• EdNET Registration for members subscribing at some levels.