New solutions to help you grow...

New Products & Services

Email Trends in the Education Market 2009,
A Comprehensive Analysis of the 2007-2008 School Year
Email has become a way of life for both education marketers and their customers. This report clearly illustrates how central email has become to both marketers and educators, providing benchmark data against which education marketers can review and evaluate their own marketing efforts. The trends and recommendations in the report make it a must-have tool to help marketers make the best use of email as part of their overall marketing efforts.
Learn more ›››

Campaign Analyzer
This new, state-of-the-art analytic report feature gives MDR customers significant insight to the contacts responding to email messages and allows real-time, detailed profiling of potential buyers while campaigns are under way.
Learn more ›››

Direct Connect, MarketView's New Email Sales Tool
The latest enhancement to Education MarketView gives subscribers email access to valuable key decision maker contacts. With Direct Connect, users are now able to send personalized email messages to District and School Administrators and College personnel right from MarketView.
Learn more ›››

America’s Digital Schools 2008 Report: The Six Trends to Watch Report
The second report in the series, America’s Digital Schools 2008, is based on discussions with school districts, legislators, and business partners and explores six important technology trends facing our schools today.
Learn more ›››

Enhanced InfoBuyers File Now Has Email
MDR announces three important upgrades to the InfoBuyers response file: the addition of email addresses, the overlay of key household demographics, and address quality improvements with NCOA processing. InfoBuyers is a response database of 13 million proven direct mail buyers of books, information services, professional growth, and personal development products. The file has extensive selectivity across product category, area of interest, recency, and demographics for unmatched targeting.
Learn more ›››

Educators at Home Enhancements
MDR's Educators at Home file has been expanded to include more than 3.4 million educators by direct mail and over 1 million via email at their homes. Plus, this expanded file now includes both confirmed buyers and compiled prospect contacts.
Learn more›››

Spring Break Dates Selection Now Available
MDR has added a valuable new selection to help marketers plan, segment, and deploy their email and direct mail campaigns according to a district or school’s spring break vacation schedule.
Learn more ›››

MDR’s Education MarketView Now Includes College Data
MDR announces the expansion of its flagship sales and marketing tool, Education MarketView, to include college profile data and comprehensive construction project information at those institutions.
Learn more ›››

Product Releases

Now Available...Email Campaign Analyzer—An MDR Exclusive
(9/9/08)

Now Available From MDR...Direct Connect, The New Email Sales Tool
(7/31/08)

Now Available...America’s Digital Schools 2008 Report:
The Six Trends to Watch
(5/3/08)

Enhanced InfoBuyers File Now Has Email
(4/10/08)

Now Available...Expanded Educators at Home Coverage
(2/13/08)

Now Available...MDR Spring Break Dates
(2/8/2008)

MarketView Expands - College Data Now Included
(1/16/2008)

MDR Announces Enhancements to MarketView
(8/7/2007)

MDR Introduces Email Hot Leads
(6/1/2007)

MDR Introduces Educators at Home Email
(5/7/2007)

MDR Introduces Education MarketView
(3/19/2007)

News Releases

NYC Redistricting Part of Annual District Update
(10/17/2007)

New District Manager for MDR Sales
(4/12/2007)