Now Available From MDR...
Direct Connect, The New Email Sales Tool
MDR today announced the latest enhancement to its leading sales and marketing solution, Education MarketView. This new feature, Direct Connect, gives MarketView subscribers email access to valuable contacts for sharing product information, scheduling appointments, and delivering timely messages to key decision makers based on changing marketing opportunities, such as funding and construction. With Direct Connect, users are now able to send personalized email messages to District and School Administrators and College personnel right from MarketView.
Direct Connect is built on MDR's robust email database, the industry's most comprehensive and highest quality email source. The addition of email to MarketView provides users of MDR’s flagship sales solution instant connectivity to decision makers and adds new power to its integrated, continuously updated view of changes happening every day at education institutions. Direct Connect also complements MarketView's robust search and alert features along with construction and funding opportunities.
In today's market, educators are relying more on email to communicate and conduct business: 87% access their email during the day, 75% have purchased over the Internet, and 57% use their school email accounts for information about educational products and services.* The introduction of Direct Connect gives sales professionals another tool to be more profitable in a changing marketplace with the ability to instantly contact the right opportunities for their products.
Direct Connect is an important development in MDR's commitment to the ongoing enhancement and expansion to MarketView, giving customers the comprehensive tools needed to find, contact, and connect with opportunities in the education industry.
For more information about MarketView, visit www.schooldata.com/mdrsalessol.asp or contact your MDR Representative at 800-333-8802.
*Source: MDR Report, E-Mail Trends in the Education Market: A Comprehensive Analysis of the 2005-2006 School Year.
