Now Available...
New Research Tool Gives Customers Quick and
Cost-Effective Feedback
MDR Adds E-Survey Plus to Suite of Market Research Solutions
February 2, 2010 – MDR has expanded its full-service market research suite to include a new cost-effective way for customers to quickly reach key contacts and get answers to questions online in one bundled package of services. The new
E-Survey Plus makes it easy and affordable to execute an email survey of up to ten questions bundled with market research expertise, the largest educator email database available, and MDR’s leading email deployment services.
MDR’s experienced market research team will work with customers to determine the survey objectives and define a highly targeted audience from the largest, most comprehensive educator email database on the market. Survey participants are selected using hundreds of MDR selections to reach the specific educators relevant to the survey topic.
Customers Save Money and Get Fast, Relevant Feedback to Make Informed Decisions
MDR’s E-Survey Plus can help customers obtain fast feedback from educators about their products and brand, the competition, educator purchasing decisions, and other timely topics. “MDR offers a unique advantage when it comes to research in the education market,” said Deirdre Martel, MDR Director of Market Research. “We communicate with educators, study the trends, and analyze the market forces at play to provide customers a view into the education market that helps them make informed research decisions and get meaningful results.”
The E-Survey Plus package includes consultation on survey design, email invitation creation and deployment, as well as programming, hosting, and monitoring of data collection—all for one low price. E-Survey Plus will deliver a threshold minimum of 150 completed surveys or a deployment of up to two email reminders, whichever comes first. The standard service includes a spreadsheet with quantitative data and raw verbatim responses. Additional service options include response files, tabulated data, PowerPoint reports, and analysis of open-ended responses.
To learn more about MDR’s E-Survey Plus, call your MDR Representative at
800-333-8802 or visit schooldata.com.
