MDR’s Professional Services Offers Expanded Research, Direct Marketing, and Web Marketing Solutions
New Market Research and Creative Services solutions give MDR customers end-to-end marketing resources to drive sales in education.
As a result of the February 2009 acquisition of Quality Education Data (QED), MDR has expanded its offerings for customers in the education market to include enhanced Market Research and new Creative Services solutions. These professional service offerings present new levels of service and opportunity for MDR customers and will be managed from the MDR Denver office. According to Andy Lacy, President, MDR Professional Services, “Expanded customer opportunities are a direct result of the acquisition and will ensure that education marketers are able to continue to grow their businesses in the face of a rapidly changing marketplace. The Professional Services group offers an unparalleled level of expertise, insight, and experience to connect today’s education businesses with their customers in unique, profitable ways.”
Expanded Market Research Services Ensure Targeted Response and Reliable Business Insight
The enhanced suite of Market Research solutions provide MDR customers with primary and secondary research, including focus groups, surveys, and competitive intelligence. A unique, new offering is MDR’s Online Educator Panel that provides a targeted pool of respondents who have agreed to participate in education market surveys. The Educator Panel includes over 35,000 educators, representing administrators and teachers across the K-12 grade span and can help customers quickly test marketing messages, conduct product testing, and measure brand awareness.
MDR’s Market Research team has also expanded as part of the acquisition to include on-staff market research professionals with significant experience and expertise in the education market. Researchers are available to consult with customers and define, scope, and deliver research projects that provide valuable insight that can shape business actions and increase growth.
For more information on the full-service Market Research offerings available, visit schooldata.com or call an MDR Sales Representative at 800-333-8802.
New Creative Services Adds Strategy and Full-Service Creative Expertise to Customer Marketing Plans and Execution
For customers who have a limited in-house team or who traditionally outsource their creative development, MDR’s new Creative Services offerings can help get projects done more effectively with a one-stop suite of services, from planning through delivery. An expert team of marketing strategists, writers, and designers provide consultation, plans, and execution for a wide range of marketing activities, including developing marketing plans and branding strategies to executing email and direct marketing projects. Building on many years of expertise in the education market, the Creative Services staff will build and deliver on a plan that will help drive improved results in all marketing campaigns.
Email Marketing Expertise
For customers who have not yet stepped into the rapidly expanding email marketing space, Creative Services combines best practices and marketing expertise for education with an understanding of what works to get email messaging noticed by educators. Combining MDR’s 4.4 million email database with expertise in how to target the prospects most likely to open, read, and respond to email messages, the Creative Services team will deliver results on small email projects and messages as well as multi-channel, multi-touch campaigns.
Web Marketing...The Next Generation of MDR Services
Many education marketers are beginning to see an increasing amount of their marketing dollars go to Internet marketing activities, such as Search Engine Optimization, online advertising, and social networking. In addition to consulting about and executing traditional marketing campaigns, the MDR Creative Services team provides strategic direction and execution for online marketing efforts, including developing comprehensive social marketing and branding campaigns. From basic Search Engine Optimization consulting and developing banner ads to marketing via social networking sites and creating microsites, the MDR Professional Services team can help customers develop a strong and effective online marketing strategy.
For more information on the comprehensive Creative Services offerings available, visit schooldata.com or call an MDR Sales Representative at 800-333-8802.
