Now Available...
Email Campaign Analyzer—An MDR Exclusive
MDR announced today a new tool for the leading education marketing email product line, adding state-of-the-art analytic reports to message deployment results. The new feature, Campaign Analyzer, gives MDR customers significant insight to the contacts responding to email messages and allows real-time, detailed profiling of potential buyers while campaigns are under way. The extensive, free offering is unique in the education market, giving MDR customers more customizable reporting across list segments and key demographics than any other service available to education marketers.
“Since launching our email solutions in 2003, we have continued to expand our offerings and the value of our email products for customers, with our main focus on providing more ways to pinpoint the best prospects and improve ROI,” said Chris Ziemnicki, MDR’s E-Marketing Solutions Leader. “With Campaign Analyzer, customers now get a whole new level of sophisticated, free feedback on campaigns, helping them see how effective their messaging is across countless data selections like enrollment, job functions, county/regions, and hundreds of other options that customers can select and customize for their specific analysis.”
Campaigns can also be viewed historically to help marketers see what has worked in past efforts and consult with their MDR Representative to build the most responsive future campaigns. With standard reports, users can quickly view open and click-through data by day over time, by cumulative results, by institution type, by specific links clicked, and by most popular links clicked, among many other options. Detailed, customized reports can also easily be built for each campaign.
There are no additional charges for Campaign Analyzer reporting services, and comprehensive reporting is now a standard feature on all MDR e-marketing campaigns. To learn more, visit schooldata.com or call your MDR Representative at 800-333-8802.
