Exclusive Customer Pattern Recognition Service Uncovers Customers’ Best-Prospecting Opportunities
New eCPR combines customer records with MDR’s comprehensive data to pinpoint prospects and drive smart marketing decisions
February 16, 2011 – Now available! A newly engineered and completely interactive eCPR (Customer Pattern Recognition) Profile targets MDR customers’ best-prospecting opportunities and returns the market insight customers need to increase the return on their email and mail campaigns.
“Profiles have been an extremely effective tool for MDR customers for the past 20 years and can improve results by expanding profitable segments and eliminating unprofitable segments,” said Chuck Romans, Vice President of Product Development at MDR. “Our new and improved eCPR expands on the information provided in the past, but now MDR customers can decide which data variables, market segments, and data analysis are important for their business and use that data to plan their future marketing campaigns.”
This exclusive Customer Pattern Recognition profiling system combines customer data with MDR’s demographically rich data to help pinpoint the best-prospecting opportunities. “We’ve redesigned the eCPR to be totally interactive, giving customers easy access to review the variables and market segments they are most interested in or compare one product penetration to other products,” said Romans. “Our customized, easy-to-use eCPR Profiles will help customers find the types of schools that are most likely to buy and that will be most profitable for their business.”
Targeted Information
Flexibility allows customers to choose which markets, school levels, and states to include or exclude in their eCPR. Plus, including revenue data in the eCPR adds a whole other dimension to the analysis. For example, if a customer markets only Grades 7-12 products, then they can exclude elementary schools for a custom view of the education universe.
Learn More and View a Sample eCPR
Additional details and a sample report can be found on MDR’s website, schooldata.com. Customers interested in learning more about how to make the most of this new marketing tool should call their MDR Representative at 800-333-8802.
