Now Available...
Expanded Educators at Home Coverage
MDR today announced a major expansion of the Educator at Home product line, doubling the number of educator postal addresses, and expanding email coverage to more than 1 million email addresses at home. Customers can now reach more than 3.4 million educators via direct mail and over 1 million through email at their homes, giving marketers new opportunities to reach prospects and customers during school breaks, over the summer, for the holiday purchasing season, and with consumer offers.
This investment gives education marketers the largest opportunity for targeting educators by institution level, job title or college specialty, new to the job, and buyer selections available anywhere. The expanded file includes both confirmed buyers and compiled prospect contacts. MDR’s Educators at Home is the only source for K-12 teachers and college faculty and administrators, providing more than 2 million educators linked at both their home and institution addresses. With this expansion, MDR is also introducing attractive new, lower pricing for Educators at Home.
Originally introduced in 1991, Educators at Home is a popular file for professional development opportunities, travel programs, and classroom material offers, as well as more consumer focused products including financial services, subscription and membership offers, restaurant and bookstore discounts and electronic and technology goods.
“When MDR introduced the Educator at Home file over 17 years ago, our goal was to provide expanded opportunity for reaching millions of teachers at an alternate location where the demand on their time is not as great as in school. This latest expansion is unprecedented in the industry, giving our customers more access to contacts, more email to reach those contacts, and more selectors to help target the best potential prospects,” said Chuck Romans, MDR Vice President of Product Development. “For businesses with products that can be used at school and at home or to maximize multi-channel marketing plans, the new Educators at Home adds great new opportunities.”
The Educator at Home file offers the most deliverable postal addressing possible with quarterly NCOA refreshes and product updates.
Click here to learn more and see counts for the expanded Educator at Home file, or call your MDR Sales Representative at 800-333-8802.
