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Email Trends in the Education Market 2009:
A Comprehensive Analysis of the 2007-2008 School Year
MDR today released Email Trends in the Education Market 2009, the third in an exclusive series of studies on the deployment, response, and usage of email across the K-12 and higher education markets, building on more than 5,200 individual email campaigns conducted during the 2007-2008 school year. Marketers looking for cost-effective ways to reach educators using e-marketing can gain insight to help drive plans and budgets to improve ROI during these challenging times.
Email Trends 2009 provides in-depth analyses of deployment and response rate trends, including campaign size, time of year, and market types (e.g., publishers, supplemental supply companies, technology companies, etc.) as well as the effectiveness of multi-channel marketing for email. Special focus unique to this year's report includes exploration of the habits and use of email by teachers, administrators, and college faculty. These chapters examine their attitude toward educational email offers, email clients in use, remote access to school email accounts, and mobile email use. Highlights from the study:
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The proportion of teachers making a purchase as a result of an email solicitation has increased dramatically in the past decade.
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While average open rates continue to be affected by image suppression, overall effectiveness of email remains strong and is trending upward.
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Virtually all faculty check their email at least daily.
The 90-page comprehensive report looks at thousands of email campaigns and gives education marketers lessons learned, suggestions about future trends, and actionable recommendations to plan and execute successful marketing programs. The report focuses on key findings in the following areas:
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Prospecting Email Campaigns
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Multi-Channel and Specialized Campaigns
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Teachers' View of Email
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District Administrators' View of Email
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College Faculty Views of Email
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MDR's Email Best Practices
To learn more about the report's content, click here.
MDR presented highlights from this study in a customer webinar on January 29, 2009. Download a recording or the slides from the session.
To order Email Trends in the Education Market 2009: A Comprehensive Analysis of the 2007-2008 School Year, call 800-333-8802 or order online.
